Tag Archives: packaging

Alibaba embraces new visual QR-style codes

A new twist on the traditional black and white matrix code has been done many times before. This time its by Visualead, who have featured on BAWS before. The ‘dotless visual codes’ (hmm), only require the corner dots to scan, leaving 90% available for logos or imagery. They have partnered with the giant Alibaba to help combat counterfeit goods, so expect this format to become commonplace. 

Visualead tones down QR Codes: aims to make them more appealing

An Israeli company, Visualead, is working to make QR Codes more intricate to visual design with the 2d codes subtly falling back, until the later generation, which uses only the three orientation markers of the QR code, similar to augmented reality based methods.