Alibaba embraces new visual QR-style codes
A new twist on the traditional black and white matrix code has been done many times before. This time its by Visualead, who have featured on BAWS before. The ‘dotless visual codes’ (hmm), only require the corner dots to scan, leaving 90% available for logos or imagery. They have partnered with the giant Alibaba to help combat counterfeit goods, so expect this format to become commonplace.
The ‘Digital Library Wallpaper’ pairs with a selection of books chosen by a home or business owner. With space being ever more at a premium, this is a neat solution for city dwelling book lovers who have had to let go their physical book collection.
— Tomomi ✿ Imura (@girlie_mac)
Incredible this works from this distance on a moving train (try doing that NFC!). I suppose as mobile cameras get more sophisticated, B&WS may have to reconsider some of the previous #fail posts.