Tag Archives: marketing

Quikkly creates a friendlier 2d barcode

‘Action Tags’ are Quikkly’s solution to the issue of recognisability for end users. By displaying a company logo or image, plus a clear call to action they hope will reduce some of the ambiguity associated with some QR codes and lead to a logical experience for users.

You can build an Action Tag on the Quikkly site for use with their app.

springwise:

Banana QR codes encourage tourism in Ecuador

Consumers today can easily get their hands on the culture of another country without having to leave their armchair, never mind getting on a plane. However, this isn’t great for tourism. We’ve already seen the government of Thailand encourage trips to the country through the opening of themed restaurants around the world, and now Ecuador is letting one of its largest exports advertise the country as a tourist destination through QR codes, with its Banana Ambassador campaign. READ MORE…

Neat idea. Let your exports and products speak for you.