Tag Archives: Augmented reality


AR App Brings Blank Canvases to Life with Art

“Through the SCAD Museum App, augmented reality technology reads the visual cues from each design. Though the canvas in blank in front of them, the user sees current SCAD Museum artwork embedded in the frame on their smart phone or mobile device. When they tap the image, the user is redirected to the Museum website for information on the art.”

My SCAD Museum Augmented Reality project I did for my Intro to Advertising class. This project has been displayed in Adler Hall’s Green Mile Gallery and in SCAD’s New York One Show Event. Vanessa Brown. 2013.

via: vanessa-draws

Visualead tones down QR Codes: aims to make them more appealing

An Israeli company, Visualead, is working to make QR Codes more intricate to visual design with the 2d codes subtly falling back, until the later generation, which uses only the three orientation markers of the QR code, similar to augmented reality based methods.

Give Black and White Square Gifts this Christmas

How 2d codes can bring gifts to life this Christmas

This Christmas you would be amazed at the number of gifts with those distinctive black and white patterning, enabling the appropriately primed camera to display something surprising. We take a look at some of the best you can get.

Wonderbook™: Book of Spells

Book of Spells[image mashable.com]

The Wonderbook works in conjunction with the Sony® Playstation® camera and the augmented reality markers give the position information. Children can cast spells and watch as animated characters and effects fly around the room. See it in action

Give Augmented Reality Clothing

Augmented Reality Clothing[image augmentedrealityfashions.com]

Augmentedrealityfashions.com do a range of clothing designs incorporating both augmented reality and QR code designs, when scanned lead to a number of 3d designs emanating from your chest.

Give a QR Gift Tag

QR Code Gift Tag[image pocket-lint.com]

Some retailers offer QR code gift tags to attach to your gift to allow you to include a link to a personalised video greeting to the recipient.

Codes can help you find a gift to begin with

Target in the US has added QR codes to its 20 best selling toys to enable rushed parents to quickly scan an item and order online to avoid the crush or inevitable empty shelves.

Give via Virtual Storefront

Wallmart virtual storefront[image 2d-code]

A number of stores offer a 2d code based virtual storefront you can simply scan a QR code and have the items delivered to yours or lucky recipients home.

So as you can see there are no excuses not to get a little black and white squares joy into your Christmas festivities.



Last December, we took a peek behind behind the scenes at eBay UK’s first pop-up shop in London. And this past weekend, the e-commerce powerhouse took to the streets again, this time with eBay Social Shopping, powered entirely by social media. The initiative laid claim to being the country’s first “interactive, socially-powered shopping experience”, in the heart of London’s Covent Garden. Timed to coincide with the busiest online shopping weekend (pay-day, Christmas etc), the project sought to harness the power of Facebook, Twitter and Instagram in terms of product recommendations, and morph it with eBay’s own search data, serving up a “live pulse” of what the nation wants for Christmas. (via Behind the scenes at eBay’s ‘Social Shopping’ experience in London’s Covent Garden [Video] – The Next Web)

eBay have done it again. Great to see both QR code and augmented reality come together to enhance the Christmas shopping experience.


Levelhead by Julian Oliver 

Interesting 3D augmented reality game from 2008, a maze inside a cube where you guide a person around – video embedded below:

levelHead v1.0, 3 cube speed-run (spoiler!) from Julian Oliver on Vimeo.

levelHead is a spatial memory game by Julian Oliver, developed at the end of 2007, beginning 2008.

levelHead uses a hand-held solid-plastic cube as its only interface. On-screen it appears each face of the cube contains a little room, each of which are logically connected by doors.

In one of these rooms is a character. By tilting the cube the player directs this character from room to room in an effort to find the exit.

Some doors lead nowhere and will send the character back to the room they started in, a trick designed to challenge the player’s spatial memory. Which doors belong to which rooms?

There are three cubes (levels) in total, each of which are connected by a single door. Players have the goal of moving the character from room to room, cube to cube in an attempt to find the final exit door of all three cubes. If this door is found the character will appear to leave the cube, walk across the table surface and vanish…

More Here