springwise:

In Israel, QR code application form only scannable by students with high IQs

Advertising agencies may no longer be able to rely on simple QR codes to keep audiences engaged with their content – unless they come up with something special. We recently covered Berrge Tattoo‘s innovative recruitment ad, which could only be scanned once talented artists had carefully filled out the code with ink, and now a similar stunt in Israel means only students with the right quiz answers are able to correctly fill out a QR code to apply for a place on the Kidum 700 course. READ MORE…