Denso Wave, creators of the QR Code we know and love are developing its baby brother. The new code called iQR [the well used ‘i’ prefix] like most new developments, has higher data density in a smaller footprint [think of it as the tinyurl or of the 2d-code world], it can also be used in a rectangular configuration. However, this incarnation is likely to remain for production and manufacturing process and not marketing purposes. Aww 🙁